Help!  Social Media Is Down!

Help! Social Media Is Down!

Websites often need to take time to go offline for updates or other important maintenance tasks.  Sites can go offline or “down” because of server issues or outages with connections.  If the site that is not working is a social media platform such as Twitter, Pinterest, YouTube, LinkedIn or Facebook, as a user, it’s frustrating sometimes, right?

The good news is this is almost always a temporary situation.


So what do you do when social media platforms are “down”?

Relax and be patient.  Typically the site will tell you they’re performing maintenance or that they’ll be back soon.  (You can check a website like to see if a particular site is experiencing issues.)

See if you can connect to other websites.  If you can’t, look at your modem and internet connection and see if there is a problem there.


So, I have a “tough” situation for you to consider:  If you are solely relying upon social media for the “success” of your business, are you utilizing it as your “home base”?  If so, why don’t you have a connection to your customers outside of social media?  Do you have a collection of email addresses so that you can stay in contact?  Do you have a direct email list?  Do you have a website that you keep updated?

How are you going to keep connected, engaging and keep your business moving forward without absolutely leaning upon free resources such as social media?  (I already gave you a couple of hints 🙂 )

The answer:

Create your own website.  You pay for the domain name and for the web hosting platform.  You own the content on the website and you keep it updated.  It’s your connection point, it’s your resource center.  A website can also serve as your customer service hub.

Build an email and/or a direct mailing list.  The customer email and home addresses that you have collected helps you to maintain  connection for customer service reasons and to share the latest news and updates.

Another alternative is to be active on more than one social media platform at a time.

Here’s something else to keep in mind:  Not all of your customers are using online resources or social media, so how are you going to stay in touch with them?

Tell me your thoughts!

Happy socializing!  🙂  Dawn





Why Should I Have An Online Presence For My Business?

Why Should I Have An Online Presence For My Business?

Word of mouth is one of the best forms of advertising that businesses have.  Although you’ll get a good recommendation/referral, keep in mind that most people will still want to know more before they speak with or purchase from you. Potential customers will look you up online using a search engine. In searching for you online, they’ll find your website and your social media profiles. Or … they will find nothing but a generalized listing of information about you such as your address and phone number.

It’s important to have an online presence for your business, beyond your address and phone number. No matter what your business is, it’s a good idea to have a website. You own and control your website and its content. A website gives you the opportunity to put your best foot forward. Maintaining and keeping your site up-to-date and mobile-friendly will enable your potential customers to get a better idea about you and what to expect when they work with or buy from you.

Equally as important is establishing your business on social media. Social media is a free tool to use, but with so many people using it, it’s imperative to have an active presence there as well.

Having an online presence can be viewed as a way to showcase your business, but it also is valuable to you because it serves as another point-of-contact and as a resource for those who find you online. Essentially, having an online presence, especially a website, is a marketing tool that is available 24/7 that shows off your expertise, skills, products and services.

If you don’t have your business on social media or a website, let me know in the comments – Why?

🙂  Dawn


Don’t Let Comparisons To Other Businesses Hold You Back!

Don’t Let Comparisons To Other Businesses Hold You Back!

Keep swimming!


Please be advised, these video trainings are protected by international copyright laws. Do not claim them as yours, transcribe them, take them apart, use them as your own, teach them or parts of them as your own trainings (it’s protected by intellectual digital laws) or use in any other way other than for your personal usage.

2017 All Rights Reserved (c) Dawn Kelly