Word of mouth is one of the best forms of advertising that businesses have. Although you’ll get a good recommendation/referral, keep in mind that most people will still want to know more before they speak with or purchase from you. Potential customers will look you up online using a search engine. In searching for you online, they’ll find your website and your social media profiles. Or … they will find nothing but a generalized listing of information about you such as your address and phone number.
It’s important to have an online presence for your business, beyond your address and phone number. No matter what your business is, it’s a good idea to have a website. You own and control your website and its content. A website gives you the opportunity to put your best foot forward. Maintaining and keeping your site up-to-date and mobile-friendly will enable your potential customers to get a better idea about you and what to expect when they work with or buy from you.
Equally as important is establishing your business on social media. Social media is a free tool to use, but with so many people using it, it’s imperative to have an active presence there as well.
Having an online presence can be viewed as a way to showcase your business, but it also is valuable to you because it serves as another point-of-contact and as a resource for those who find you online. Essentially, having an online presence, especially a website, is a marketing tool that is available 24/7 that shows off your expertise, skills, products and services.
If you don’t have your business on social media or a website, let me know in the comments – Why?